Ashford

E-Commerce

UX Design Analytics

Led the UX for Ashford.com, creating a data-driven e-commerce experience that optimized conversion rates and user engagement.

Project Overview

Ashford.com is an e-commerce platform for luxury watches and accessories. The UX plan focused on driving conversions.

The project implemented a mobile-first approach, ensuring optimal performance and usability across all devices. Through data-driven design decisions, I enhanced the user journey and improved key performance metrics.

The platform integrates advanced analytics to provide personalized shopping experiences and optimize product discovery.

Key Challenges

Mobile Optimization: Creating a seamless experience across all devices.
Conversion Optimization: Balancing user experience with business goals to increase sales.
Data Integration: Implementing analytics to drive design decisions and personalization.

Design Process

The design process focused on creating a data-driven e-commerce experience:

Analytics Review: Analyzed existing user behavior data to identify pain points and opportunities.
Mobile-First Design: Developed responsive layouts prioritizing mobile user experience.
A/B Testing: Conducted extensive testing to validate design decisions.
Performance Optimization: Ensured fast loading times and smooth interactions.
User Research: Gathered feedback from users to refine the experience.

Impact

The platform delivered significant improvements:

Increased Conversions: Higher conversion rates through optimized user flows.
Better Engagement: Improved user engagement and time on site.
Enhanced Discovery: More effective product discovery and recommendations.
Optimized Checkout: Higher completion rates on checkout.