SafeArk
CRM & CMS
Web and Mobile App
Small businesses struggle to establish an online presence, engage with their audience, and effectively market their products.
This product aimed to create a seamless, all-in-one CRM & CMS system that simplifies website creation, marketing, and customer engagement for small businesses.
Project Objective
Create a "one-stop shop" platform that allows small business owners to:
Website Creation
Create a professional website using pre-existing templates.
Marketing Campaigns
Market their business using email & SMS campaigns.
Ad Management
Simplify ad management with an easy Google Ads integration.
Visitor Engagement
Engage website visitors via chat.
My Part
Sole Product Designer – Led end-to-end product design, from concept to launch
User Research & Strategy
Conducted user interviews, competitive analysis, and market research to identify key opportunities and user needs.
UX Design
Created user flows, wireframes, and information architecture for both web and mobile platforms.
UI Design
Developed a cohesive visual language, and responsive layouts.
Front-end Development
Built key webpages using HTML, CSS to ensure pixel-perfect implementation of designs.
Prototyping & Testing
Built interactive prototypes and conducted multiple rounds of user testing to validate design decisions.
Target Audience
Small Business Owners
Small business owners with limited technical expertise.
Entrepreneurs
Entrepreneurs looking for cost-effective and efficient digital solutions.
Platform Switchers
Users switching from outdated tools or multiple disconnected platforms.
Research Methods
User Interviews
Interviewed small business owners to understand pain points.
Competitive Analysis
Evaluated leading platforms to identify gaps.
Surveys
Collected responses from small businesses on their CRM & CMS challenges.
Key Insights
Complexity is a barrier
Many users struggle with technology and Multiple platforms. They want one simple "Plug & Play" tool that handles all their needs.
Mobile is critical
80% of users prefer managing their business on the go.
Features & User Flows
With insights gathered, we prioritized features that directly address user pain points.
Website Builder
Pre-designed templates for easy site creation.
Analytics Dashboard
Clear insights on traffic and engagement. Minimal, Simple key metrics only.
Live Chat
Real-time communication with visitors & customers.
Marketing Hub
Integrated email & SMS campaigns with automation.
Google Ads Integration
Connect & manage campaigns without leaving the platform.
Testing & Feedback
Usability Testing
Conducted rounds of usability testing with users.
Task Completion Metrics
Measured task completion rate (e.g., setting up a website, launching a campaign).
Design Iterations
Iterated designs based on feedback, improving onboarding & navigation.
Key Takeaways
Simplicity wins
Simplifying intricate customer management and content creation processes.
Mobile-first approach
Seamlessly connecting customer data with content management systems.
Data-backed decisions
Ensuring the platform is intuitive enough for users of varying technical expertise.
